Website Redesign | MCZ Productions
Website Redesign & Redevelopment

Your Website Isn’t Working. Rebuild It Right.

Slow, dated, invisible on Google, impossible to update — sites don’t get better with age. MCZ Productions redesigns and redevelops websites for Chicagoland businesses, rebuilding them properly on WordPress so the new site outperforms the old one everywhere it counts.

Hand with a stylus pointing at Google Analytics data on a tablet beside a laptop showing bar charts
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WHAT IS A WEBSITE REDESIGN?

A Redesign Done Correctly

A website redesign, done right, is a redevelopment: not new colors on the same broken structure, but a rebuild of how the site is put together — its code, its speed, its page structure, and how Google reads it. We rebuild on WordPress, the platform we develop in, whether that means redeveloping an existing WordPress site properly or moving your site over from a page builder or closed platform that’s been holding it back. What you keep is everything you’ve earned: your content, your rankings, and your existing traffic, carried over carefully with redirects so the new site starts ahead, not from zero.

Most redesigns are cosmetic — and that’s why most redesigned sites perform exactly like the old ones did. The problems that cost you customers live under the surface: pages that load slow, structures Google can’t make sense of, templates that can’t be edited without breaking something. Rebuilding fixes the actual problem. The result is a site that’s faster, ranks better, and can grow with your business — one you’re not afraid to touch, and one that finally looks like the quality of work you do. For Chicagoland businesses, a redesign isn’t about being tired of the old site; it’s about the old site costing you work.

How We Work

From first conversation to launch day, every site follows the same process — built right, reviewed by you, and live without surprises.

01

Discovery & Planning

We start with a conversation about your business: who your customers are, what the site needs to accomplish, and what’s working or failing on your current one. From there we map the site — every page, what it says, and the search terms it should rank for — before anything gets designed.

02

Keyword Research

Before design starts, we identify the searches your customers actually use — the services, the questions, the “near me” searches with buying intent — and map each one to a page. The site structure is built around how people search, so ranking is part of the plan, not an afterthought.

03

Design & Development

We develop a WordPress site: fast, secure, and clean, avoiding bloat that slows the site down. What launches is exactly what you approve.

04

Review & Launch

You review the finished site on a staging link before anything goes live. Once approved, we handle the launch — and on redesigns, every old URL is redirected so the rankings and traffic you’ve earned carry over to the new site.